Welcome to our very first newsletter!

Every fortnight, The App Business will share between 5-8 pieces of thinking that have got our strategists, designers, engineers and agile coaches talking.

We will cover everything from product strategy to experience design, and from new technologies to ways of working. Expect thinking direct from TAB HQ, plus the occasional long read we feel it’s worth making time for.

The journey of continuous improvement during these transformative times is exciting and it is always challenging. We hope that this reading provides fuel and inspiration for your journey.

Please let us know what you think!

Daniel Joseph, Founder


Your wallet is being atomised

Apple Pay reached UK shores in July, and in this post, Mobile Product Strategist Brett Thornton takes us through its implications with a comprehensive breakdown of what to expect, and how your wallet will soon go the way of the the CD, the DVD and the point-and-shoot camera.

Brett Thornton

Thoughts on Agile: Part 1

Architecture Owner Riccardo Bennett-Lovsey brings us the first part of a personal rumination on Agile and in the process, creates a great introduction to what Agile really means for businesses. If Part 1 piques your interest, be sure to check out Part 2 and Part 3.

Riccardo Bennett-Lovsey

Six principles of good co-location

We firmly believe face-to-face communication, and blended teams working alongside each other, have a big impact on quality. But co-locating with client teams isn't always easy. Based on our own experiences, Senior Strategist Tim Checkley has created 6 guidelines for getting co-location right.

Tim Checkley


CX is the new IP

Ben Thompson continued to expound his Aggregation Theory recently. It's a succinct and neat look at how the internet has enabled companies like Uber and Airbnb to disrupt industries by focusing on customer experience first.


Time to brush up on your app astronomy

In this post, Andrew Chen and industry experts analyse 'app constellations' - an emerging product strategy currently being embraced by Facebook, Linkedin, Foursquare, Twitter and others.

Andrew Chen

Why no-one likes a rebel

Here’s an interesting take from Nick Grossman on why disruptive companies tend to rub regulators up the wrong way, and what might be done to fix that.

Nick Grossman

Sometimes, it's ok to be a quitter

A great post by Ben Evans on how Microsoft’s near absence from mobile has ultimately ended its dominance. He explores why Microsoft is a good case study for knowing when a company should give up - and what it should do next.

Ben Evans

Unusual bedfellows: imprisonment and innovation

A bit of a curve ball, but fascinating nonetheless. Did you know that the toothbrush was first prototyped in Newgate Prison in the 1770s? Thought not. If you want a more unusual understanding of what powers innovation, then take a look behind bars.

Works The Work


21 binge-worthy essays you need to read

For when you have more than five minutes to kill, Venkatesh Rao has written 21 essays exploring just exactly how 'software is eating the world'. A great resource for thinking about the future - even as you're busy trying to shape it.

Breaking Smart

#TABReads: the top 20 books we're reading this summer

In case you missed it, here's a link to the great books currently doing the rounds at TAB HQ. From UX to personal development and engineering, there's something here for everyone.

The App Business