FROM THE BLOG
Get out of the testing lab, and into the wild
Product Owner José Carbajo serves up a thoughtful read on usability testing, drawing particular insight from our recent work with BP. The post originally grew from conversations between José and our guests at the Breakfast of Champions. In this extended read, he explains why, to really understand the end-to-end experience from the point of view of the customer, you have to take usability testing into the wild.
Agile Coach Christina Ohanian is back with the second in her spin-off series on creative spaces. Our clients often ask us how they can support their Agile teams with the right physical environment, so Christina has put together some tips that can be used by anyone, anywhere. This installment takes a look at how to utilise neglected corners in your office to increase creativity. If you missed Issue 16, you can check out the first in her breakout posts, working walls, here.
Are payments necessary?
An interesting article from Christoffer Hernæs about the future of payments, leading us to consider the point where payment options will become increasingly context-based, and in many cases, both 'invisible' and integrated into services.
Chat bots, conversation and AI as an interface
Ben Evans believes that in the future, businesses will reach new customers through AI-conversation bots like Siri, Google Now, Alexa or Facebook M – without requiring people to install apps in the first place. You can read our own Brett Thornton's pithy take on chat as your next interface.
How to get A/B tests right
These practical tips by Intercom are worth a closer look, underlining how to get A/B testing right. It explains how testing really small changes often isn’t productive, and how to figure out whether your test results will be valid or not.
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