Here we are with Issue 17 of #TABUpdates - and in this edition, we include a great read on the importance of contextual, in-situ user testing.

There is also the second post in our creative, Agile spaces series - plus all the best picks from around web, as selected by our Strategy team.


Daniel Joseph, The App Business


Get out of the testing lab, and into the wild

Product Owner José Carbajo serves up a thoughtful read on usability testing, drawing particular insight from our recent work with BP. The post originally grew from conversations between José and our guests at the Breakfast of Champions. In this extended read, he explains why, to really understand the end-to-end experience from the point of view of the customer, you have to take usability testing into the wild.

José Carbajo

Creative corners

Agile Coach Christina Ohanian is back with the second in her spin-off series on creative spaces. Our clients often ask us how they can support their Agile teams with the right physical environment, so Christina has put together some tips that can be used by anyone, anywhere. This installment takes a look at how to utilise neglected corners in your office to increase creativity. If you missed Issue 16, you can check out the first in her breakout posts, working walls, here.

Christina Ohanian


Are payments necessary?

An interesting article from Christoffer Hernæs about the future of payments, leading us to consider the point where payment options will become increasingly context-based, and in many cases, both 'invisible' and integrated into services.

Christoffer Hernæs

Chat bots, conversation and AI as an interface

Ben Evans believes that in the future, businesses will reach new customers through AI-conversation bots like Siri, Google Now, Alexa or Facebook M – without requiring people to install apps in the first place. You can read our own Brett Thornton's pithy take on chat as your next interface.

Benedict Evans

How to get A/B tests right

These practical tips by Intercom are worth a closer look, underlining how to get A/B testing right. It explains how testing really small changes often isn’t productive, and how to figure out whether your test results will be valid or not.


Mobile ate the world (2016)

Andreessen Horowitz's new presentation on the state of mobile is an absolute must-read if you want to understand how the Internet, media, transportation, and the workplace are changing.

Andreessen Horowitz


What are you waiting for?

Our philosophy is pretty simple: we bring smart, passionate people together and give them the support they need to do their best work. With big projects in flight and more on the horizon, we are on the lookout for the brightest and the best. Check out these three roles:

For a full list of openings, check out our careers page.

The App Business